Is That A Fact: Frauds, Quacks, and the Real Science of Everyday Life
By (Author) Joe Schwarcz
ECW Press,Canada
ECW Press,Canada
1st May 2014
Canada
General
Non Fiction
500
Paperback
286
Width 140mm, Height 210mm
400g
Eat this and live to be a hundred. Don't, and you'll die next month. Today, hyperbole dominates the media, which makes separating science from fiction an arduous task when deciding what to eat, what chemicals to avoid and what's best for the environment. In Is That a Fact, bestselling author Dr Joe Schwarcz carefully navigates through the storm of misinformation to help us separate fact from folly and shrewdness from foolishness.
"Takes its readers through the carnival of pseudoscience, the morass of half-truths, and, finally, the relatively safe road of reproducible scientific knowledge. This journey is made all the more enjoyable by Dr. Schwarcz's surgical use of words and his mastery of public writing ... [He] can always be counted on to write about the chemistry of the world in a way that is both entertaining and educational." -- Cracked Science
"The author's entertaining writing style and clear, precise explanations make the book a joy to read, and his choice of subjects is so wide-ranging that there is really something for everyone here." --Booklist
"Written with a light touch and refreshing humor, this book provides a solid, authoritative starting point for anyone beginning to look at the world with a skeptical eye and a refresher for those further along that path." -- Library Journal
Dr. Joe Schwarcz is director of McGill Universitys Office for Science and Society, dedicated to demystifying science and separating sense from nonsense. He is a popular lecturer, both to students and to the larger public. He hosts The Dr. Joe Show on Montreal radio and is the author of over a dozen bestselling titles. Dr. Joe lives in Montreal, Quebec.