The Green Solution to Breast Cancer: A Promise for Prevention

(Hardback)

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Description

This unique, research-based investigation of the U.S. breast cancer movement compares the "pink" and "green" efforts within the movement and documents their use of similar citizen-science alliances, despite the contention over the use of consumer-based activism and pink products. Breast cancer activism is one of the most flourishing research and health advocacy movements in U.S. history. Yet the incidence of breast cancer is continuing to increase. This critical and revealing text investigates breast cancer activism in its two formsthe "pink movement" that focuses on developing awareness of, coping with, and managing breast cancer; and the "green movement" that strives to determine the possible environmental causes of breast cancersuch as pesticides, chemicals, and water and air pollutionand thereby hopes to prevent breast cancer. What caused this new green movement to develop Will it replace or merge with the pink movement Does either approach offer more promise for a solution And how do the two movements differ in their positions or methodology towards a similar goal With information culled from interviews with more than 50 industry stakeholders, The Green Solution to Breast Cancer: A Promise for Prevention argues that key attributes such as strategy, mission, and branding have led to a greater convergence between the pink and green wings of the movement and presents information that enables readers to consider if either approach might be the shorter route to beating breast cancer.

Reviews

This book provides a good overview of the breast cancer movement, clearly introduces and compares government agencies and organizations, and extends the work of other authors who have critically examined 'pink ribbon politics' and controversies and past emphasis on lifestyle choices and genetic predisposition. . . . Summing Up: Recommended. Lower-division undergraduates through graduate students. * Choice *

Author Bio

Kristen Abatsis McHenry, PhD, is a faculty member at the University of Massachusetts Dartmouth in the Women's and Gender Studies Department.