Minority Rule: Adventures in the Culture War

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The explosive debut from political commentator Ash Sarkar, Minority Rule reveals how the collective power of ordinary people is under attack

'Ash Sarkar is one of the boldest and most exciting thinkers of her generation. This will be an agenda-setting book' NAOMI KLEIN

An anticipated book for 2025 by GQ, the New Statesman and Irish Times

We live under minority rule. But who is the ruling minority

Most of us are getting screwed over. Our world is defined by inequality, insecurity, lack of community and information overload. As the world burns, mega-corporations are reporting record profits. How are they getting away with it

Minority rule is the term Ash Sarkar uses to describe the irrational fear that minorities are trying to overturn and oppress majority populations. In her eye-opening debut, she reveals how minority elites rule majorities by creating the culture wars that have taken over our politics, stoking fear and panic in our media landscape. Because despite what theyll have you believe, antiracist campaigners arent actually silencing the forgotten working class, immigrants arent eating your pets, trans-activists arent corrupting your children, and cancel culture isnt crushing free speech.

In Minority Rule, Sarkar exposes how a strategic misdirection of blame over who is really screwing everything up is keeping the majority divided, while the real ruling minority of hedge fund managers, press barons, landlords and corporations remain on top. And its facilitating one of the biggest power grabs in history. Most crucially, she shows us how what we really have in common is being concealed by a deafening culture of distraction and that the first step towards a better future is understanding what is happening now, and how we got here.

Reviews

Ash Sarkar is one of the boldest and most exciting thinkers of her generation -- Naomi Klein, author of DOPPELGANGER and THE SHOCK DOCTRINE
A brilliantly bracing polemic -- Nigella Lawson
This book is a timely investigation of how our culture, in its broadest sense, supports ideas that favour the ruling class Ash Sarkars book is essential reading and time is short! -- Ken Loach
One of the most charismatic and compelling commentators in British politics for years now ... With the alt right seemingly winning the battle for hearts and minds around the west, Minority Rule is a necessary and welcome salvo from the other side * GQ, The most anticipated 2025 books *
In a book that will likely do what Owen Jones's Chavs: The Demonization of the Working Class and Reni Eddo-Lodge's Why I'm No Longer To White People About Race did to shift the political dial, Sarkar's debut looks at a world defined by inequality, insecurity, information overload and lack of community * Elle *
A thrilling polemic-meets-memoir, which identifies who really wins when the marginalised and the exploited turn on one another, and is not afraid to name names -- William Davies, author of THIS IS NOT NORMAL and THE LIMITS OF NEOLIBERALISM
Her analysis is painfully true its brave and honest -- Ian Martin, writer for THE THICK OF IT
In her timely book, the political commentator Ash Sarkar addresses the fear that minorities are trying to overturn and oppress majority populations * New Statesman, 25 books to read in 2025 *
An examination of the way British Conservatives and American Republicans have stoked fears of a 'takeover by marginalised groups' * Guardian *
Look out for the story of ... the rise of the culture wars * Financial Times *
[An] urgent dissection of the deafening culture of distraction stoked by the ruling minority in the UK, and around the world * Irish Times, Nonfiction books to look out for in 2025 *

Author Bio

Ash Sarkar is a writer, lecturer, journalist and political commentator. A contributing editor of Novara Media, she has written for the Guardian, Independent and Huffington Post, with regular appearances on British television and radio, including 'Question Time', 'Good Morning Britain' and 'Jeremy Vine' on 5. She has been called one of the internets best left-wing thinkers by the Spectator, and was named Media Personality of the Year by the Asian Media Awards in 2019. Sarkar also lectures at the Sandberg Instituut in Amsterdam, and has taught Global Politics at Anglia Ruskin University. Minority Rule is her first book.