Beyond Agendas: New Directions in Communication Research
By (Author) Philip Gaunt
Bloomsbury Publishing PLC
Praeger Publishers Inc
30th September 1993
United States
Tertiary Education
Non Fiction
Cultural studies
Political structure and processes
302.2
Hardback
248
Foremost scholars explore new directions in communication research in the light of social, economic, and technological changes in recent years. They analyze differing perspectives historically, problems and opportunities in terms of information flows and filters, and new public policy and social issues and challenges. They raise major questions about future needs and trends. This interdisciplinary study delves into a number of basic concerns, such as how public agendas are formed, how shifting groups in society interpret messages differently, and how technology has changed profoundly the ways in which we communicate in the world today. This overview of the state of communication research is designed for scholars, professionals, and for student use in research methods courses.
Gaunt's book offers a stellar collection of academic researchers who both look back on past trends and suggest likely future directions in communication research. A useful record for researchers and students alike. It should be central reading in an introductory graduate survey on where things stand in communication research.-JOBEM
"Gaunt's book offers a stellar collection of academic researchers who both look back on past trends and suggest likely future directions in communication research. A useful record for researchers and students alike. It should be central reading in an introductory graduate survey on where things stand in communication research."-JOBEM
PHILIP GAUNT is Director of Research, Wichita State University's Elliott School of Communication. He worked for years as a journalist, broadcaster, filmmaker, and writer and as a media specialist for Unesco. He is the author of a number of books and textbooks, and recent publications include Making the Newsmakers: International Handbook of Journalism Training (1992) and Choosing the News: The Profit Factor in News Selection (1990), both published by Greenwood Press.