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Cableviewing
(Paperback)
Publishing Details
Full Title:
Cableviewing
Contributors:
By (Author) Carrie Heeter
By (author) Bradley S. Greenberg
Publisher:
Bloomsbury Publishing PLC
Imprint:
Praeger Publishers Inc
Publication Date:
1st January 1988
Country:
United States
Classifications
Readership:
Tertiary Education
Genre:
Fiction/Non-fiction:
Non Fiction
Main Subject:
Other Subjects:
Television technology
Dewey:
384.55560973
Physical Properties
Physical Format:
Paperback
Number of Pages:
328
Description
This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined. The research presented here represents the change from media effects studies to studies of users and user behavior.
Author Bio
eter /f Carrie
enberg /f Bradley /i S.
