Communication Efficiency and Rural Development in Africa: The Case of Cameroon

(Paperback)

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Description

Developing countries, especially African countries, face a myriad of problems as they try to counteract decades of national poverty and political ineffectiveness. If these countries are to secure an active role in world politics, they need communication techniques that are both broad and effective. In this book, Dr. Ngwainmbi presents a comprehensive approach to media and communication in developing countries. The author analyzes traditional methods of communicationdance, ritual, caste, religious oracles, and moreand shows how these communication agents, in addition to the basic affordable modern media, create the context for realizing development efforts. The author also examines the new world information and communication debate and raises new questions about its meaning to Africa.

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Reviews

This volume is a major contribution to the literature and an acute diagnosis of the problems and prospects of community and nation building within an African context. Students, teachers, area specialists, and those working with development projects will benefit highly from this work. -- Hamid Mowlana, Professor, American University * Canadian Journal of Communication *
Ngwainmbi presents a comprehensive approach to media and communication in developing countries. * Canadian Journal of Communication *
Ngwainmbi presents a comprehensive approach to media and communication in developing countries. * Canadian Journal of Communication *
This volume is a major contribution to the literature and an acute diagnosis of the problems and prospects of community and nation building within an African context. Students, teachers, area specialists, and those working with development projects will benefit highly from this work. -- Hamid Mowlana, Professor, American University * Canadian Journal of Communication *

Author Bio

Dr. Emmanuel K. Ngwainmbi is a professor at Elizabeth City State University, NC, journalist and an expert on international/global communication management. He is also Director of International Marketing and Consulting Service (ITMS), a communication firm dedicated to training and informing the public about business and social developments in Africa. Readers can access more information about his writings and professional career at www.megatouring.com.