Communication Strategies in Turkey: Erdogan, the AKP and Political Messaging

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The Turkish President Recep Tayyip Erdogan is known for his populist Islamist ideology, charismatic personality, and for ushering in new forms of communication strategies in Turkey. The key tools in Erdogans political communication repertoire include religious, cultural and historic symbols and imagery. From engaging Israel to the Gezi Park protests, from the Arab uprisings to the July 2016 coup attempt, every key moment in Turkeys recent history has heralded a change in Erdogans rhetoric. Communication Strategies in Turkey examines the transformation of political messaging that has taken place within the Justice and Development Party (AKP) under Erdogan. Using quantitative and qualitative analysis of in-depth interviews with high profile AKP officials, observations at AKP rallies and headquarters, and analysis of Erdogan's speeches from 2002 to 2019, the book shows how his method of communication changed over time to prioritise a New Turkey to replace Atatrk and his legacy.

Reviews

Communication in Turkey has not received the academic scrutiny and analysis it deserves. Taner Dogans incisive and pioneering study admirably fills this gap. It is an extremely valuable contribution to the literature on political communication. Highly recommended -- Daya Thussu, Professor of International Communication, Hong Kong Baptist University, Hong Kong
Taner Dogans original, groundbreaking research provides an insightful perspective into the opportunities, challenges and defining moments that have contributed to shaping the political messages of Turkeys President and its ruling party over the last decade. A must read for those interested in international communication in general and Turkeys political media strategies in particular. -- Mohammed el-Nawawy, Professor in the Media and Cultural Studies Program, Doha Institute for Graduate Studies, Qatar

Author Bio

Taner Dogan is a Lecturer in Digital Media and Communication at Queen Margaret University, UK and a Guest Lecturer at LSE, UK. He holds PhD in Journalism from City, University of London, UK. His research focuses on communications, politics, religion, art and culture in the MENA region.