Female Business Owners in Public Relations: Constructing Identity at Home and at Work

(Hardback)

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Description

Female Business Owners in Public Relations: Constructing Identity at Home and at Work presents an important perspective on how female business owners construct their work-life integration and addresses key identity questions. Weidhaas examines business ownership in public relations, an industry dominated by women, and incorporates the voices of practitioners through narrative interviews that explain the challenges and opportunities of work-life integration. This book explores the intersection of public relations practice, gender, and business ownership.

Reviews

Weidhaas' work offers a vital perspective on gender in the modern workplace. Through personal narratives of successful entrepreneurs, Female Business Owners in Public Relations reveals the social discourses that challenge, constrain, and even undermine the ways in which work is communicatively understood. In the end, this book provides a much needed voice for women to articulate the complexities of their personal and professional lives. And, it offers a timely discussion on gender issues in our world today. -- Jacob Jenkins, California State University Channel Islands

Author Bio

Allison Weidhaas is assistant professor at Rider University.