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Images of Utopia in the Advertising Page

(Hardback)


Publishing Details

Full Title:

Images of Utopia in the Advertising Page

Contributors:

By (Author) Luigi Manca
By (author) Alessandra Manca

ISBN:

9781666959147

Publisher:

Bloomsbury Publishing PLC

Imprint:

Lexington Books/Fortress Academic

Publication Date:

15th February 2025

Country:

United States

Classifications

Readership:

Professional and Scholarly

Fiction/Non-fiction:

Non Fiction

Other Subjects:

Media studies
Popular culture

Dewey:

659.1

Physical Properties

Physical Format:

Hardback

Number of Pages:

114

Dimensions:

Width 152mm, Height 229mm, Spine 15mm

Weight:

354g

Description

In this book, Luigi Manca and Alessandra Manca examine the use of utopian imagery in magazine advertisements from the 1970s through the early 2020s. Positing that these advertisements reflect the publics unbridled desires, rather than reality itself, the authors argue that these idealistic reflections can lead the public to be unable or unwilling to recognize real threats to democracy, social justice, and the environment. They extend this analysis to argue that political moderates have long underestimated the ability of mass media and charismatic, radical politicians to tap into the utopian dreams of millions of disillusionedand predominantly whiteAmericans to leverage these dreams in order to further their own political agendas. Ultimately, this cumulative study spanning decades of advertisement history portrays a consumer utopia shaped almost exclusively by unrestrained consumer desire.

Author Bio

Luigi Manca is professor of communication arts at Benedictine University.

Alessandra Manca is an independent scholar. Her area of research focuses on sociology and gender studies.

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