No Comment!: An Executive's Essential Guide to the News Media
By (Author) David W. Blohowiak
Bloomsbury Publishing PLC
Praeger Publishers Inc
17th November 1987
United States
Tertiary Education
Non Fiction
302.234
Hardback
237
The title of Donald Blohowiak's engrossing and highly informative new book reflects the often strained relationship between two of America's most powerful institutions: the news media and business. The author gives an insider's look at why the tensions exist and what business people can do to understand them, to ease them, and to get the upper hand when dealing with the media. Aimed primarily at the business community and the media advisors who serve it, this book demystifies the news process and presents sound, practical advice.
ohowiak /f Donald /i W.