Public Interest Communications: Foundation, Influence, and Importance

(Hardback)

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This edited volume will serve as an introduction to the emerging field of public interest communication, establishing a solid vision for the interdisciplinary foundations of the field.

Public interest communication, rooted within strategic communication, utilizes research from a variety of disciplines to establish communications strategies that seek to better the human condition and last beyond a single campaign. As society grapples with astronomical issues such as climate change, economic and racial inequality, war, and the rise of authoritarianism, this approach seeks to communicate with the various stakeholders within these arenas.

Author Bio

Brigitta R. Brunner is Associate School Director and Professor in the School of Communication & Journalism at Auburn University.

Kelly Chernin is Assistant Professor of Public Relations in the Department of Communication at Appalachian State University.