Social Media: How to Engage, Share, and Connect

(Hardback, Fourth Edition)

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Description

Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media: How to Engage, Share, and Connect helps students understand and successfully use todays social media tools as PR professionals and personal users.

Regina (Gina) Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, sticky social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

Features of the fourth edition include:
Chapter objectives and learning outcomesSocial Media Expert profilesTheory into Practice boxes#LRNSMPR (Learn Social Media and Public Relations) boxesComprehensive glossary of termsCoverage of additional social media channels (including Clubhouse and TikTok) and visual content in the social sphereNew appendix with social media guidelines template

Reviews

Regina Luttrells work provides an important bridge between social media theory and practice. Its one of the best books for helping students learn how to both understand and do social media. The 4th Edition provides many vital updates on this ever-changing subject matter and several key insights into todays volatile social media environment. -- Rob Baron, associate professor, Department of Communication, Austin Peay State University
I have used Social Media: How to Engage, Share, and Connect in my courses the past four years because it provides an accessible and informative introduction to social media strategy. Luttrell offers a great framework for understanding and practicing social media and this fourth edition features great new examples, links, and a focus on small business. -- Erin F. Doss, Associate Professor of Communication Arts, Indiana University Kokomo
The fourth edition of Social Media: How to Engage, Share, and Connect is a comprehensive text that provides immense value for students and social media professionals alike. Luttrell is methodical and engaging, balancing the use of hard research with the incorporation of case studies and real resources giving readers the tools to be on the forefront of the field. I cant recommend this book enough for anyone who desires to have a deeper understanding of strategic social media communication in the business world. -- Sarah LeBlond, Sacred Heart University

Author Bio

Regina Luttrell is professor of public relations and social media and associate dean for research and creative activity at Syracuse University. She is the author of Social Media and Society: An Introduction to the Mass Media Landscape and Gen Z: The Superhero Generation.