Social, Mobile, and Emerging Media around the World: Communication Case Studies

(Hardback)

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Social, Mobile, and Emerging Media around the World: Communication Case Studies is an edited collection of cutting edge research on the practical applications of diverse types of emerging media technologies in a variety of industries and in many different regions of the world. In recent years, emergent social media have initiated a revolution comparable in impact to the industrial revolution or the invention of the Internet. Today, social medias usage statistics are mind-boggling: almost two billion people are Facebook users, over one billion people communicate via WhatsApp, over forty billion pictures are posted on Instagram, and over one million snaps are sent on Snapchat daily. This edited collection analyzes the influence of emerging media technologies on governments, global organizations, non-profits, corporations, museums, restaurants, first responders, sports, medicine, television, and free speech. It studies such new media phenomena as brandjacking, crowd-funding, crowd-mapping, augmented reality, mHealth, and transmedia, focusing specifically on new media platforms like Facebook and Facebook Live, Twitter, Sina Weibo, Yelp, and other mobile apps.

Reviews

Laskin has assembled an impressive group of global social media scholars, and their case studies offer insights into current and future uses in a time of dramatic change. -- Jeremy Harris Lipschultz, University of Nebraska at Omaha
Digital technologies are rapidly blurring the lines between local and global contexts, publics, and issues. Social, Mobile, and Emerging Media Around the World is an impressive collection of case studies that illustrate exactly how this is happening in areas as diverse as politics, sports, arts, entertainment, health, and commerce. Each chapter presents a compelling example of how various actors use social and digital media to achieve their goals while also discussing conceptual questions critical for understanding the role of digital communication in todays interconnected world. Each case study concludes with a set of discussion questions, making the volume incredibly classroom-friendly. -- Anna Popkova, Western Michigan University

Author Bio

Alexander V. Laskin is professor of strategic communication at Quinnipiac University.