Strategic Communication: Public relations at work

(Paperback)

Publishing Details

Classifications

Physical Properties

Description

This is not an update of Jane Johnston's successful and market leading introductory textbook, Public Relations (4th edition published 2014). It's a brand new introduction, written from scratch.

Coverage of internet-enabled communications integrated throughout.

Includes extensive examples from Australia and NZ, as well as international examples.

Extensive pedagogical features including a new approach to introducing public relations theory, case studies, a fact check feature, tips.

Reviews

This is the best introductory text Ive seen for covering so much, so clearly, about this rapidly-changing profession. I particularly love the strategy focus and the way theory is so well integrated and engagingly used.

-Michele Clark, Assistant Professor Public Relations, Bond University, Australia

A comprehensive overview in accessible, student-friendly language. Graduates who have learned from this text will have the edge over their peers as they launch into the market.

-Chris Galloway, Head of Public Relations, Massey University, New Zealand

Author Bio

Jane Johnston, PhD is Associate Professor in the School of Communication and Arts at The University of Queensland. A former public relations practitioner and journalist, she is co-editor of Public Relations: Theory & Practice and co-author of Media Strategies.

Leanne Glenny, PhD is Adjunct Senior Research Fellow at the University of South Australia and has been a lecturer in strategic communication for over nineteen years. She has experience in communication roles within government and is a Fellow of the Public Relations Institute of Australia (PRIA).