The Clinton Presidency: Images, Issues, and Communication Strategies

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This text examines the Clinton presidency from a communication perspective. Experts in communication and presidential studies analyse the rhetoric, images, issues and communication strategies employed by the President, the First Lady and the administration. From the "feel-good" town meetings of the campaign to the exuberant days of the inauguration, from the health care "crisis" to the Whitewater scandal and the Republican congressional landslide, this volume attempts to separate image from reality and spin from actuality in the media presidency of William Jefferson Clinton.

Reviews

These ten essays by academics in the communications field look at the first two years of the Clinton administration through the lenses of rhetorical criticism, content analysis of coverage, critiques of various media used to cover the White House, and case studies of the communications aspects of key policy battles... the authors deserve credit for providing an interesting snapshot of a moving scene. Their conclusions are of use to communications scholars, political scientists, and political practitioners, and are recommended for upper-division undergraduates through faculty.-Choice
"These ten essays by academics in the communications field look at the first two years of the Clinton administration through the lenses of rhetorical criticism, content analysis of coverage, critiques of various media used to cover the White House, and case studies of the communications aspects of key policy battles... the authors deserve credit for providing an interesting snapshot of a moving scene. Their conclusions are of use to communications scholars, political scientists, and political practitioners, and are recommended for upper-division undergraduates through faculty."-Choice

Author Bio

ROBERT E. DENTON, JR., is Professor and Head of the Department of Communication Studies at Virginia Polytechnic Institute and State University. He is the author and editor of several books, including The 1992 Presidential Campaign: A Communication Perspective (Praeger, 1994), Political Communication in America, 2d ed., with Gary Woodward (Praeger, 1990), and The Primetime Presidency of Ronald Reagan (Praeger, 1988). RACHEL L. HOLLOWAY is an Associate Professor of Communication Studies at Virginia Polytechnic Institute and State University and is the author of In the Matter of J. Robert Oppenheimer: Politics, Rhetoric, and Self-Defense (Praeger, 1993).