The Logics of Globalization: Case Studies in International Communication

(Paperback)

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This book presents the theoretical language and methodological tools needed for thinking through issues of global media representation. It brings students of international communication into a conversation about global culture and communication through the presentation of a conceptual language to discuss the "logics of globalization" (i.e. nationalism, modernism, post-modernism/colonialism, capitalism and terrorism). Anandam Kavoori then uses this language to critically analyze various media texts.

The choices of texts are eclectic-representing old and new media-and chosen for the wider "logic" they help animate. Most importantly, they reorient the study of global media texts from the formal to the popular, examining film, music, gaming, cell phone, travel journalism, and performance texts. The book invites students to understand the complexity of global media representation-at the heart of which is the search for identity.

Reviews

Engaging, compelling and timely, The Logics of Globalization will be essential reading for students of globalization, communication, and media studies. -- Shujen Wang, director of media studies, Emerson College
Kavoori straddles the private and public to show readers how globalization is embodied and performed in everyday life. Never losing sight of the theoretical and practical ramifications of our postmodern condition, he offers readers step-by-step investigations of global moments in popular culture. -- Elfreida Fursich, associate professor of communication, Boston College
Lucidly written, theoretically sophisticated, and politically post-modernthe essays in this collection are a valuable contribution to the study of international communication..... -- Daya K. Thussu, University of Westminster, London

Lucidly written, theoretically sophisticated, and politically post-modernthe essays in this collection are a valuable contribution
to the study of international communication.

Author Bio

Anandam Kavoori is associate professor in the Grady College of Journalism and Mass Communication at the University of Georgia.