Merchandising Made Simple: Using Standards and Dynamite Displays to Boost Circulation

(Paperback)

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Description

Learn how to use proven retail techniques to promote your library collection, elevate your library's image, draw patrons to your space, encourage them to browse and find new materials, enhance their library experience, and boost circulation. This guide shows you how to create branding through signage, arrangement, and displays; and foster customer loyalty. The authors demonstrate how you can draw upon your entire collection-from children's and YA materials to fiction and nonfiction-to promote your library and services-without spending a lot of money. Generously supported by photographs and illustrations, this is a simple and fun approach that can produce profound and immediate results.

Reviews

This beginner's manual will help library staff learn how to create appealing displays with simple and inexpensive materials to promote their library's collection and increase circulation. The text reveals the trade secrets of displays, discusses how to understand library users, covers display locations, and shows how to build and maintain them. The final chapter is devoted to display ideas. Photographs abound throughout and illustrate the concepts being explained. Assignments at the end of each chapter reinforce those concepts. End notes list further reading for specific topics.Recommended for public librarians new to merchandising. * Library Journal *
The authors of this useful book compare libraries to retail stores and suggest that libraries would do well to market the merchandise housed within their wallsI am very excited about the authors' ideas and cannon wait to try some of them. If you are looking for ways to get more books, periodicals, and audiovisual materials into the hands of your staff and students, this book will make and excellent addition to your professional materials. * Library Media Connection *
Libraries looking to increase circulation and connect teens and books will find this reference useful. * VOYA *
LaPerriere and Christiansen havein a slim, readable volumesupported the contention that libraries can effectively market their collections with simple, effective, practical, and affordable merchandising techniques. This book is an essential addition for enhancing any library's professional collection. * Reference & User Services Quarterly *

Author Bio

Jenny LaPerriere is Senior Librarian at the Schlessman Branch of the Denver Public Library. Trish Christiansen is a former retailer (e.g., The Disney Store, The Gap) who currently works in the Reference Department at the Central Branch of the Denver Public Library. Both have used merchandising techniques to promote their collections and build circulation, and they present workshops on this topic throughout the state.