Successful Campus Outreach for Academic Libraries: Building Community through Collaboration

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In Successful Campus Outreach for Academic Libraries: Building Community Through Collaboration, Peggy Keeran and Carrie Forbes bring together a variety of ways academic libraries are engaging with their communities through outreach, with creativity and the spirit of collaboration as major themes throughout. As a compendium of best practices, it serves as a resource for academic librarians to discover new programming ideas, to learn principles of effective marketing, and to help them think strategically and programmatically about outreach activities of all types. Topics are presented in four sections: 1.Strategic Vision and Planning 2.Developing and Implementing Successful Programs 3.Community Outreach: The Academic Library in the Community 4.Broadening Library Outreach Audiences Practitioners designing outreach programs and activities will benefit from learning about a diverse set of outreach practices from libraries.

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Outreach is essential for library engagement in academia and the community. Encompassing many facets of marketing and outreach, this book provides models for building strategies and measuring success. The creative approaches will inspire readers to develop innovative, effective outreach that draws attention to their own libraries' assets and services. -- Katy Kelly, coordinator of marketing and engagement, University of Dayton Libraries

Author Bio

Peggy Keeran (MLIS, MA), is a Professor and the Arts and Humanities Librarian at the University of Denver Libraries, and coordinator of the faculty advisory group to the library. She is the co-editor of the Rowman & Littlefield series Literary Research: Strategies and Sources, and has co-authored three of the volumes in the series. She has also co-edited both editions of Research within the Disciplines: Foundations for Reference and Library Instruction and co-authored Expanding Support for Graduate Students: Library Workshops on Research Funding Opportunities. Most recently her research interests include collaborations on instruction between Reference and Special Collections, and with her colleagues she co-authored If You Want the History of a White Man, You Go to the Library: Critiquing Our Legacy, Addressing Our Library Collections Gaps. Carrie Forbes (MLS, MA), Associate Professor and Associate Dean, oversees the University of Denver Libraries public services including research support, instruction, outreach/programming, and borrowing and lending services. She co-edited, along with Jennifer Bowers, Rethinking Reference for Academic Libraries: Innovative Developments and Future published by Roman & Littlefield in 2014. Other recent publications include a co-authored chapter in Academic Librarianship Today on reference and instruction models and a co-written article in College & Research Libraries on Expanding Support for Graduate Students: Library Workshops on Research Funding Opportunities. Her other research interests include critical information literacy, library assessment, and co-teaching partnerships between librarians and faculty.