The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success

(Paperback, 2nd edition)

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Description

For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small businessand in order to stay profitable over the long run. The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.

Reviews

For library-studies students, this is a great case study in assembling and presenting content in a user-friendly way, and for the rest of us it is about the future: we're standing in it. * Australian Library Journal *
The book is a mixture of straight-up advice and references to information sources offering clear and useful hints for entrepreneurs from small business conceptualization to retirement. . . . This book is recommended for public and academic library collections with clientele who are small business owners, future entrepreneurs, and business students. * ARBA *

Author Bio

Susan C. Awe is full professor of librarianship for the University Libraries at the University of New Mexico, Albuquerque, NM. Awe has been a business librarian for 30 years.