Health Communication Research: A Guide to Developments and Directions

(Hardback)

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Description

Health communication research examines the role of communication in health professional/client relationships and in promoting patient adherence, the flow of information within and between health organizations, the design and effectiveness of health information for various audiences and the planning and evaluation of health care policy. Other important areas treated in this book are cultural and social factors influencing health communication, ethical issues effecting communication, and education in communication within medical schools. Medical students, physicians, policy makers, students and faculty in communications and sociology, as well as social services professionals should find this reference an important tool.

Reviews

[P]rovides a clear overview of the field for a reader unfamiliar with health communication studies. It provides perspectives on their fields by some of the major researchers in health communication. The book would be useful to a healthcare practitioner or administrator. It could also serve as an introduction for a prospective researcher.-Transcultural Psychiatry
Jackson and Duffy provide another valuable resource for the bookshelves of those interested in staying abreast of issues in communication and health research.-The Southern Communication Journal
"Provides a clear overview of the field for a reader unfamiliar with health communication studies. It provides perspectives on their fields by some of the major researchers in health communication. The book would be useful to a healthcare practitioner or administrator. It could also serve as an introduction for a prospective researcher."-Transcultural Psychiatry
"Jackson and Duffy provide another valuable resource for the bookshelves of those interested in staying abreast of issues in communication and health research."-The Southern Communication Journal
"[P]rovides a clear overview of the field for a reader unfamiliar with health communication studies. It provides perspectives on their fields by some of the major researchers in health communication. The book would be useful to a healthcare practitioner or administrator. It could also serve as an introduction for a prospective researcher."-Transcultural Psychiatry

Author Bio

LORRAINE D. JACKSON is Assistant Professor of Speech Communication at California Polytechnic State University in San Luis Obispo. She was a contributor to African-American Orators: A Biocritical Sourcebook (Greenwood, 1996). BERNARD K. DUFFY is Professor of Speech Communication at California Polytechnic State University in San Luis Obispo. Of his four previous books, the two most recent are The Politics of Rhetoric: Richard M. Weaver and the Conservative Tradition (Greenwood, 1993) and Douglas MacArthur: Warrior as Wordsmith (Greenwood, 1997). He is also the co-editor with Halford Ryan of the Great American Orators series for Greenwood Press.