Data Sources for Business and Market Analysis: 4th Ed.

(Paperback)

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Description

A guide to information sources, primarily but not exclusively statistical, available to the researcher working in the business field. The book stresses the importance of understanding the source producing the information, with each chapter devoted to a particular type of organization or body of information. Major sections deal with the output of the Federal government; regional and local governments; foreign sources; universities; research centres and professional and trade associations. Each section lists aids available to the researcher using the information and identifies the major recurring information products of a given organization. The revolution of information access that has taken place since the third edition has made it essential to expand the idenification of machine readable information sources available to the researcher and to introduce formats such as CD-ROM. This updated edition also includes expanded coverage of intergovernmental and foreign business information sources and a new chapter on sources for software and hardware. The author has updated information about major sources listed in earlier editions.

Reviews

...this provides an excellent source for current information, including online data sources, and will be useful for a wide group of researchers, especially for marketing and statistics. * American Reference Books Annual *
Large public libraries...should invest in the fourth edition, an up-to-date global guide to business statistical sources. * Booklist *
The work has obviously proved itself in the market place and has become an important standard reference. It is the sort of work upon which the library profession will depend and by which the library profession's reputation is enhanced. * Alr *
A useful narrative. Recommended for any business reference collection. * Choice Reviews *
This fourth edition is a useful guide to information sources. * Business Horizons *

Author Bio

John Ganly is Assistant Director, Science, Industry and Business Library, New York Public Library, and Adjunct Professor, School of Communication, Information and Library Studies, RutgersThe State University of New Jersey. He has also published Small Business Sourcebook (Gale), Serials for Libraries (Neal-Schuman), and numerous papers and articles. In July 1992 he developed and implemented the information center used at the Democratic National Convention in New York City.