Small-Scale Social Survey Methods
By (Author) Dr Bill Gillham
Series edited by Dr Bill Gillham
Bloomsbury Publishing PLC
Continuum International Publishing Group Ltd.
10th January 2008
United Kingdom
Professional and Scholarly
Non Fiction
300.723
Paperback
128
Width 138mm, Height 216mm
Small-Scale Social Survey Methods is a comprehensive guide to the successful design and implementation of surveys as a research method. It covers:
*finding the right group to respond to the survey
* developing the right questions to ask
*understanding the different types of sampling
* analysing the data produced by the survey.
"It's amazing how much sensible advice and clear description Bill Gillham has managed to squeeze into a mere hundred pages" Pam Woolner, Learning and Teaching Update
Bill Gillham is Honorary Senior Lecturer in the Department of Psychology at the University of Strathclyde, UK, and Visiting Professor at La Salle College of the Arts, Singapore. Bill Gillham is Honorary Senior Lecturer in the Department of Psychology at the University of Strathclyde, UK, and Visiting Professor at La Salle College of the Arts, Singapore.