A Practical Guide to Enrollment and Retention Management in Higher Education

(Hardback)

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Description

Practical and applicable suggestions are given to the reader on how to write and implement a marketing plan, how to design effective publications, and the role of advertising in college enrollment. The author stresses the importance of financial aid in enrollment and retention management. Suggestions are given on how to integrate financial aid into the marketing, admissions, and retention management programs. The elements of an effective financial counseling and debt management program are given. The importance of retention management in enrollment management and the elements of a successful retention management program provide the reader with suggestions on how to integrate the two programs. The inclusion of over 40 retention management suggestions offers higher education administrators a practical formula for implementing effective retention management programs.

Reviews

"Must reading for admissions staff and enrollment managers, all administrators, and faculty....Provides necessary tips and sound advice that we all need to retain students and build a strong alumni body."-Marjorie Bakken, President Wheelock College
"No college can afford to miss the advice Marguerite Dennis offers in this landmark statement on Enrollment and Retention Management."-Carol B. Aslanian The College Board
"One of the only publications that provides enrollment professionals with the opportunity to combine the theoretical with the practical....[This is] a work-in-progress, as it focuses on the need to consistently refine goals and objectives, based on an assessment of outcomes."-Theresa LaRocca Meyer Associate Provost for Enrollment and Retention Management, SUNY-Stony Brook
"Simple, easy-to-understand terms [that] will change the way many higher education administrators perceive the often mysterious process of admissions and retention."-Robert S. Topor, author
Dennis' comprehensive approach to enrollment and retention management results in a well-organized administrative unit equipped to deal with the changing student population of today's college and universities.-Community College Journal of Research and Practice
"Dennis' comprehensive approach to enrollment and retention management results in a well-organized administrative unit equipped to deal with the changing student population of today's college and universities."-Community College Journal of Research and Practice

Author Bio

MARGUERITE J. DENNIS is Vice President for Development and Enrollment at Suffolk University in Boston. /e