Maximize Your School Marketing

(Paperback)

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Description

Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the essential elements of public relations, media relations, social media, community partnerships, and fundraising. Extensive examples and case studies serve to illustrate key information. Finally, three real-life school marketing success stories provide illustration, motivation, and inspiration. Throughout the book, information is presented in concise, topic-related sections for easy reference with examples and illustrations to facilitate implementation of marketing, public relations, and communication strategies. The author relied heavily on personal marketing, communication, and public relations experience in both the private sector and public education.

Author Bio

Johanna Lockhart has more than 20 years of marketing experience in the private and public sectors. She has conducted school marketing workshops for 100s of school administrators and made marketing presentations at state and national levels.