Inspire: The Principal's Brand Marketing Guidebook

(Paperback)

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Are you struggling with battling a negative perception of your school

Finding it challenging to increase community engagement

Do you feel your staff and faculty are not as fully committed and engaged as you would want them to be

Is your school lacking the resources you believe students need to be successful

Are you looking to increase student engagement, pride, and performance but don't know what to do

INSPIRE is here to help.

This straightforward, no-BS guidebook provides principals with a proven mindset and process of engaging, influencing, and overcoming obstacles that are hindering themselves and their schools from meeting their full potential.

In knowing that most educators steer away from and avoid marketing due to its perception in the marketplace, INSPIRE helps you understand how to ethically brand and market your school in a way that is purposeful and connected to your core values.

With INSPIRE, you'll learn how to

* Deconstructing and challenging your current mindset
* Revealing ILS's hand-crafted and proven L.E.A.R.N. process
* Explaining Brand Marketing in a Crash Course
* Illustrating what adapting your communication efforts look like in today's multi-media climate
* Providing you with practical steps on how to build your Brand Marketing Team

In helping schools raise millions of dollars in strategic resources, services, equipment, renovations, grants, and community engagement, INSPIRE provides a proven process and mindset to help principals realize their vision.

The future trajectory of thousands of students and families has been dramatically transformed by their schools taking the time to establish a strong foundational identity and communicating a vision worth fighting for.

Whether you're just starting or looking to take your school to the next level, INSPIRE is the ultimate guidebook for principals frustrated with the status quo who are ready to dig deep and provide a new opportunity to inspire students and their local school community.

Author Bio

Shajan M. Karottu (Shaj) taught and inspired students at a career-focused college as the Program Chair of both Video and Web Design programs early in his career. He oversaw faculty, taught and advised students, developed and built curriculum, created budgets, designed and implemented processes and systems to improve the student experience, produced and hosted workshops and events, and worked with admissions to help triple student enrollment over his 6-year term.

Ready to inspire differently, he ventured to start In the Light Studios, a brand marketing creative agency focused on helping organizations enrich their visual presence through digital media. In working for a Fortune 5000 company, major brands, businesses, and non-profits, Shaj began assisting schools within Chicago Public Schools (CPS), the third-largest school district in our nation, in rebranding and marketing themselves to inspire their communities to meet their full potential.

Shaj resides in the second-largest school district in Illinois, with his wife, Ciby, and their seven children.