Teaching Creative Workshops In Person and Online

(Paperback)

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Description

The ultimate handbook for artists and makers to learn how to deliver outstanding in person and online workshops.

Packed full of advice, inspiration and practical information, this book goes into all aspects of creating quality workshops, from curating a program and identifying your target students, to finding the best platform be it in person or online. Additionally, youll learn how to teach your creative skills all whilst juggling the practicalities of pricing and marketing. As well as checklists, examples and action points there are case studies, photos and Q&As with a wide variety of artists who successfully teach a variety of subjects such as printmaking, embroidery, ceramics, jewellery-making and hand-weaving.

Award-winning creative business adviser, trainer and coach, Patricia van den Akker, teaches you how to become a better and more confident teacher and how to promote and launch your workshops to turn them into a profitable venture, whether delivering them to amateur adults, peers, or specialist groups.

Reviews

Patricia has been at the forefront of advising small businesses on best practice for many years, and this handbook is full of her wisdom for both new and much experienced creative teachers. -- Sarah James MBE * Director of Craft Festival and Find a Maker *
If theres anyone who knows how to make a living out of your creativity, it is Patricia! As more people opt to turn creative passion into commercial profit, this book can be your guide. Its written by a professional whos been there and done it, and offers top tips plus the all-important inspiring case studies. In short, its essential reading! -- Emma Jones * Founder of Enterprise Nation *
This is the definitive guide to how creative practitioners can package their knowledge and experience to create memorable, valuable and enriching courses that people will want to pay a premium for. -- Jo Sealy * Director of To Market, Founder of The Black Artisans, Trustee of Heritage Crafts *
This book showcases Patricias drive and energy, in a really practical and inspirational way to help you unleash your teaching potential, identify what you can teach, reach your market, and run creative and powerful workshops. If youve been thinking for a while I should teach this, then this book is the answer. -- Tony Quinn * Reader & Course Leader, BA Ceramic Design, Central Saint Martins *
Having worked with Patricia for several years I am delighted that she is sharing her experience and knowledge to empower others. I am a huge believer in it is not always what we know but how we deliver it is what impacts our learners, and this book is a fantastic tool to add to anyones kit. -- Chris Oliver * Head of Professional Training, The Goldsmiths Centre *
In this book Patricia has crafted practical exercises and pragmatic top tips, alongside insights from brilliant professionals and, importantly, guidance on reflection to ensure that you develop skills and put them into practice in a way that is right for you and your business. -- Nicky Dewar * Director of Programmes, Crafts Council *

Author Bio

Patricia van den Akker is the director of The Design Trust, an online business school for creatives, and has been a creative business adviser, trainer and coach for over 25 years. She was elected Number One Business Adviser for Branding & Design by Enterprise Nation in 2018, and Number One Business Adviser in Sales in 2019. Patricia teaches at institutions such as the Royal College of Art, and has worked with creative organisations including Etsy, Folksy and Top Drawer.