The Primetime Presidency of Ronald Reagan: The Era of the Television Presidency
By (Author) Robert E. Denton Jr.
Bloomsbury Publishing PLC
Praeger Publishers Inc
14th October 1988
United States
Tertiary Education
Non Fiction
Regional, state and other local government
353.03230924
Hardback
143
Width 140mm, Height 216mm
312g
Beginning in the 1970s, the public has turned to the media for information and guidance in selecting their presidents. Television has become the primary means of getting to know the issues and candidates. This monograph examines the mediazation of the U.S. presidency, as exemplified by President Reagan's role as the great communicator. Specifically, Denton analyzes the use of television as an instrument of image-making and governing, the role of the media in contemporary politics, the impact of television on presidential politics, and the future of the presidency in the age of television. Scholars of communications studies, political science, and American politics will welcome this critical analysis of the primetime presidency.
ROBERT E. DENTON, JR. is Head of the Department of Communication Studies at Virginia Polytechnic Institute and State University.