Keeping a Finger on the Public Pulse: Private Polling and Presidential Elections

(Hardback)

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This brief volume discusses the impact of private public opinion polling (as well as its absence) on the campaigns of Hubert Humphrey, Eugene McCarthy, and Robert Kennedy in 1968, of George McGovern in 1972, and Jimmy Carter in 1976....A skillful journalistic account, although it is confined to only one of the major parties. The volume should be of interest to students of political parties, campaigning and elections, and to historians of this turbulent period of American politics. College and community college collections.-Choice
"This brief volume discusses the impact of private public opinion polling (as well as its absence) on the campaigns of Hubert Humphrey, Eugene McCarthy, and Robert Kennedy in 1968, of George McGovern in 1972, and Jimmy Carter in 1976....A skillful journalistic account, although it is confined to only one of the major parties. The volume should be of interest to students of political parties, campaigning and elections, and to historians of this turbulent period of American politics. College and community college collections."-Choice

Author Bio

tschuler /f Bruce /i E.