Promises, Promises: 80 Years of Wooing New Zealand Voters

(Paperback)

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Description

A lively history of political advertising in New Zealand, from the first election of the modern era in 1939 to today. Brimming with political-party campaign advertisements, this colourful, engaging book brings together 80 years of political advertisements that can truly be said to have made New Zealand history. The authors analysis is penetrating and original and visual material is abundant and revealing. Perfect for history, politics, design and nostalgia buffs.

Reviews

ReadingPromises Promises: 80 Years of Wooing New Zealand Voters, I found it impossible not to wonder whether Dr Claire Robinson has expertly documented an era of mass political communication that is coming to an end in the internet age . . .Robinson will have an interesting sequel to write in 10 years time.Ben Thomas,Metro; Promises Promisesis lavishly illustrated, and half the fun of the book is examining the primary sources . . .[it]has something for devotees of politics, history, psychology, sociology, and for those who just fancy a good laugh at how long and luxuriant Winston Peters hair was in the 1970s. Mike Houlahan,Otago Daily Times; This well-produced volume (a credit to the publisher as well as the author) offers a thought-provoking and splendidly packaged look back at New Zealands political past, valuable for its own sake, and appropriate background reading for the next release of promises, now less than 12 months away. Professor Stephen Levine,New Zealand Review of Books Pukapuka Aotearoa

Author Bio

Claire Robinson is Professor of Communication Design and Pro Vice-Chancellor, Toi Rauwharangi College of Creative Arts at Massey University. Her research interest is the visual communication of political messages in the context of election campaigning and political leadership. Her research has been disseminated through international peer reviewed journal articles, book chapters, international conferences and designs. She is a frequent media commentator on New Zealand politics.