The Impact of YouTube on U.S. Politics

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Description

The Impact of YouTube on U.S. Politics provides a historical, descriptive, and conceptual analysis of the broad and evolving political impact of YouTube. It specifically addresses how politicians, campaigns, the media, and the public utilize YouTube for political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite political tool and normalized as a central platform for political communication in the United States. LaChrystal Ricke discusses political YouTube videos and strategies spanning across the 2006, 2008, 2010, and 2012 election cycles, and addresses the potential impact of YouTube in future U.S. elections.

Reviews

Longitudinal and systematic, this book provides a compelling analysis of political communication on YouTube. Ricke offers a comprehensive and insightful portrait of how citizens and public officials use YouTube for politics. -- Robert Klotz, University of Southern Maine
Thoroughly researched and chock-full of key statistics, The Impact of YouTube on U.S. Politics answers the questions everyone is asking about YouTubes prospects for increasing civic engagement, both from politicians and constituents perspectives. The book pinpoints how YouTube can facilitate everyday information exchange, foster closer attention to political events, and propel meaningful civic discourse and interaction. Ricke effectively shows why personalized political videos have become an important digital literacy and a vital part of the political landscape. -- Patricia G. Lange, California College of the Arts

Author Bio

LaChrystal D. Ricke is assistant professor of mass communication at Sam Houston State University.