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Gauging Public Opinion
By (Author) Hadley Cantril
Princeton University Press
Princeton University Press
28th June 2016
United States
Tertiary Education
Non Fiction
303.38
Hardback
334
Width 152mm, Height 235mm
624g
This book furnishes the first systematic examination of the highly important and widely misunderstood new methods of surveying public opinion. The studies reported were done by Princeton's Office of Public Opinion Research under the direction of Hadley Cantril, one of the leading social psychologists in the country. The book pioneers in stimulating