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Polling Matters
(Hardback)
Publishing Details
Full Title:
Polling Matters
Contributors:
By (Author) Frank Newport
Publisher:
Little, Brown & Company
Imprint:
Grand Central Publishing
Publication Date:
19th August 2004
Country:
United States
Classifications
Readership:
Tertiary Education
Genre:
Fiction/Non-fiction:
Non Fiction
Main Subject:
Dewey:
303.38
Physical Properties
Physical Format:
Hardback
Number of Pages:
320
Dimensions:
Width 3mm, Height 6mm
Description
Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.
