Campaign 2000: A Functional Analysis of Presidential Campaign Discourse
(Paperback)
Publishing Details
Campaign 2000: A Functional Analysis of Presidential Campaign Discourse
By (Author) William L. Benoit
By (author) John P. McHale
By (author) Glenn J. Hansen
By (author) P. M. Pier
By (author) John P. McGuire
Bloomsbury Publishing PLC
Rowman & Littlefield Publishers
25th September 2003
United States
Classifications
General
Non Fiction
Communication studies
324.9730931
Physical Properties
Paperback
300
Width 153mm, Height 227mm, Spine 22mm
449g
Description
Campaign 2000 applies the functional theory of political campaign discourse - analyzing how messages acclaim, attack, or defend - to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention speeches by candidates and their spouses. The authors also look at the election outcomes and explore lessons to apply to future campaign discourse.
Reviews
A comprehensive categorization of 2000 presidential campaign communication. . . . [Includes] unique information, sometimes with startling potential significance. * Choice Reviews *
Author Bio
William L. Benoit is professor of communication at the University of Missouri. John P. McHale is an assistant professor at Illinois State University. Glenn J. Hansen is a doctoral candidate in the Department of Communication at the University of Missouri. P. M. Pier teaches at Wartberg College. John P. McGuire teaches at Oklahoma State University.
