The Message: The Reselling of President Obama

(Hardback)

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THE MESSAGE tells the untold story of the hired guns who held the Obama presidency in their hands: the consultants behind his advertising, polling and messaging. It explores the inner workings of their world: the egos and exchanges of ideas, the mix of idealism and cynicism, the teamwork and competitive drive, the attention to detail and the panoramic view. Amid the economic uncertainty and political doldrums of Obama's first term, the message team had to overcome monumental challenges. Above all, they had to answer a simple question: Can you convince voters to believe once again in hope and change, when so many of their hopes have been dashed

That was the daunting challenge facing the single most important-and most expensive- team within the Obama orbit in 2012. As THE MESSAGE reveals in surprising fashion, the fate of the president was resting in the hands of his own ''Mad Men.''

Reviews

PRAISE FOR RICHARD WOLFFE'S OBAMA BOOKS, RENEGADE AND REVIVAL

If you really want to know what happened inside the Obama campaign, this is the one book that will take you there.--Michele Norris, National Public Radio

A journalist's eye and a historian's breadth and command.--Ken Burns, award-winning filmmaker
A real treat . . . hot stuff . . . fascinating . . . There's a lot of candy in there for us political junkies.--Chris Matthews, Hardball, MSNBC
A sharp, eye-opening look at campaign politics and some of the often unlikable but inarguably effective operatives who populate the West Wing and its environs.--Kirkus (Starred Review)
Clear, concise, and well-written . . . will please the millions who lived and died with every test of the campaign.--Ted Widmer, Washington Post
If your gift list includes both Obama loyalists craving encouragement and Obama opponents craving insight into their adversaries' thinking, consider . . . this product of exclusive interviews with the president and his inner circle.--Alan Wallace, Pittsburgh Tribune-Review
Insightful . . . a thoughtful meditation on Mr. Obama's life and character.--Michiko Kakutani, New York Times
Wolffe's brisk, well-written narrative is fully in the tradition of Theodore White and Richard Ben Cramer, capturing a pivotal presidential contest dominated by one of the most luminous figures in modern American history.--Michael Beschloss, author of Presidential Courage

Author Bio

Richard Wolffe is executive editor of MSNBC.com and former senior White House correspondent for Newsweek. His book about the first Obama campaign, Renegade, was an instant New York Times bestseller.