Power: The 50 Truths

(Hardback)

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Political consultant Doug Schoen has been the power-behind-the-throne to Presidents, Prime Ministers and even a politician-priest whose brother was a mafia boss. He helped Bill Clinton win re-election and navigate the Monica Lewinsky scandal. He conducted the first-ever presidential poll for Donald Trump - in 1987! He guided Michael Bloomberg to three terms as Mayor of New York. Three of his clients - Israeli leaders Yitzhak Rabin, Shimon Peres and Menachem Begin - won the Nobel Peace Prize. But two - Rabin and Yugoslav politician Zoran Djindjic - were assassinated. Here Schoen reveals the 50 truths of power he has learned in his prestigious career as a Political Insider, the title of his long-running Fox-TV show. It is a book for grown-ups. Power is a serious business. Good decisions can change your world - but bad decisions can too.

The long-awaited life-time work of political art by one of the world's most successful political advisors. The 50 Truths about Power from the most powerful people in the world of politics and business include truths learned from these high-profile newsmakers:

PART ONE:
KNOW YOURSELF

1. FIRST, DO NO SELF-HARM
BILL CLINTON, President of the United States 19932001,
Governor of Arkansas 19831992
2. YOUR WEAKNESSES ARE YOUR STRENGTHS . . .
DONALD TRUMP, President of the United States 20172021
3. . . . AND YOUR STRENGTHS ARE YOUR WEAKNESSES
EHUD BARAK, Prime Minister of Israel 19992001
4. YOU ARE NOT ENTITLED
CARTER BURDEN, New York City Councilman 19701977
5. FOLLOW YOUR MUSE
SHIMON PERES, President of Israel 2007-2014, Prime Minister of
Israel 19951996, 19841986
6. PURSUE A PURPOSE GREATER THAN YOURSELF
MICHAEL BLOOMBERG, Mayor of New York City 20022013
7. USE YOUR ANGER
CHARLES EVERS, Mayor of Fayette, Mississippi 19851989,
19691981
8. DEFINE YOURSELF, YOURSELF
HILLARY RODHAM CLINTON, US Secretary of State 20092013,
US Senator 20012009, First Lady 19932001
9. BE HAPPY, BE POPULAR
SILVIO BERLUSCONI, Prime Minister of Italy 20082011, 20012006,
19941995

PART TWO:

EVALUATE YOUR CIRCUMSTANCES

10. SUCK IT UP
JOE BIDEN, President of the United States 2021,Vice-President
of the United States 20092017, US Senator 19732009
11. THE WORLD IS EVERYTHING THAT IS SAID AND DONE . . .
THE LIKELY VOTER
12. . . . AND THE WORLD IS EVERYTHING THAT IS NOT
SAID AND NOT DONE
THE SHY TRUMPER
13. PEOPLE ARE NOT NORMAL
ANTHONY WEINER, US Representative 19992011
14. THINK WITHOUT HOPE
ASHRAF GHANI, President of Afghanistan 20142021, and JOE BIDEN
15. PIGGYBACK THE STORY
ALEXANDRIA OCASIO-CORTEZ, US Representative 2019
16. DISTRACT AND MISLEAD
ED KOCH, Mayor of New York City 19781989
17. APPROACH THE THRONE
RICHARD HOLBROOKE, US Permanent Representative to the United
Nations 19992001, Balkans envoy 19961999
18. PREPARE FOR LUCK
JOE BIDEN

PART THREE
JUDGE YOUR TIMING

19. TIME IS THE ONLY THING IN LIMITED SUPPLY
BARACK OBAMA, President of the United States 20092017, US
Senator 20052008
20. INERTIA RULES
THE INSTITUTIONAL REVOLUTIONARY PARTY OF MEXICO
21. THE WORLD CHANGES QUICKLY
MICHAEL BLOOMBERG
22. WHEN AVAILABLE, TAKE CERTAINTY
SHIMON PERES
23. . . . OR STRATEGICALLY DELAY
BILL CLINTON
24. OUTWORK
MICHAEL BLOOMBERG
25. TAKE THE RISK
MENACHEM BEGIN, Prime Minister of Israel 19771983
PART FOUR
REWARD YOUR FRIENDS
26. YOU ARE YOUR FRIENDS
THE WEST SIDE KIDS
27. YOU CAN EARN YOURSELF A LOT OF GOODWILL
VERY CHEAPLY . . .
LOBBYING
28. . . . AND YOU CAN EARN YOURSELF A LOT OF BAD WILL
EVEN CHEAPER
BENJAMIN (BIBI) NETANYAHU, Prime Minister of Israel 20092021,
19961999
29. EVERYONE CAN HELP YOU AND EVERYONE CAN HURT YOU
LINDA TRIPP, Pentagon staffer 19952001, White House staffer,
19911994
30. YOU HAVE TO GIVE TO GET
TED CRUZ, US Senator 2013
31. FIND YOUR FOLLOWERS
DONALD TRUMP

Author Bio

Douglas E. Schoen has been one of the most influential Democratic campaign consultants for more than 40 years. He is the founder of Schoen-Cooperman Research, a premier strategic research consulting firm, and he is widely recognized as one of the co-inventors of overnight polling. His political clients include former New York City mayor Michael Bloomberg and President Bill Clinton, and internationally, he has worked for the heads of state of over 15 countries.