Changing Minds: The Art and Science of Changing Our Own and Other Peoples Minds

(Paperback, First Trade Paper Edition)

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Description

Think about the last time you tried to change someones mind about something important: a voters political beliefs; a customers favorite brand; a spouses decorating taste. Chances are you werent successful in shifting that persons beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind and offers ways to influence that process.
Remember that we dont change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.

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Named one of the "Highlights from the Decade" in strategy+business magazine.

Author Bio

The author of fifteen books, eminent Harvard psychologist Gardner revolutionized our understanding of intelligence, creativity, and leadership with such books as Frames of Mind, Creating Minds and Leading Minds.