The Paradox of Passion: How Rewards Covertly Control Motivation

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Description

The Paradox of Passion: How Rewards Covertly Control Motivation challenges conventional wisdom about motivation. It reveals why legacy research findings are often misinterpreted and overgeneralized, leading to unrealistic beliefs about the self and others that foster ineffective strategy use impeding optimal learning and performance.The book provides cross-disciplinary evidence emphasizing the essential role of rewards as a biological and behavioral driver of motivation. It challenges the clichd idea of intrinsic motivation, pointing out the flaws in pursuing passion and purpose without considering how the brain regulates motivation through personalized rewards. Evidence reveals that a singular focus on passion is an unattainable ideal, akin to a mythical "motivation unicorn." Instead of hopes and dreams, the book offers practical insights and research-based strategies for enhancing learning and performance by effectively leveraging how the brain uses innate reward pathways to get what we want and sometimes obtain what we need.

Author Bio

Bobby Hoffman is a University of Central Florida (UCF) professor, researcher, and author who specializes in motivation science and solving the mysteries of human behavior. At UCF he teaches a variety of graduate-level courses in motivation, learning, cognition, and intelligence.
Dr. Hoffman has authored over 50 publications in the fields of education, psychology, leadership, and organizational development. In addition, Hoffman was the 2016 and 2017 Division C co-chair for research in motivation and cognition for the American Educational Research Association, the worlds largest gathering of motivational researchers on the planet. He has also twice served as motivation section chair for the American Psychological Association. He serves on six journal editorial boards including Frontiers in Psychology, Contemporary Educational Psychology, Educational Psychology Review, and Educational Technology, Research & Development.
Dr. Hoffman is the author of four books including Hack Your Motivation, as well as Motiv