Black and White Thinking: How to outsmart the brain, celebrate nuance, and learn to think in technicolour

(Paperback)

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Black and White Thinking is a groundbreaking and timely exploration of how our binary thinking creates polarization - and what we can do about it. Our brains are hardwired to sort, categorize and draw lines. It's how we navigate the infinite kaleidoscope of everyday information. But imagine failing an exam by a mere 1 per cent. Or being caught speeding at just 1 mph over the speed limit. It doesn't seem fair. And yet we have to draw the line somewhere, we say, even though lines can be unhelpful or even dangerous when drawn where they aren't wanted, or in too thick a hand. By thinking in terms of ' 'them' or 'us' and 'this' or 'that' we isolate ourselves from ideas we don't agree with and people who are not the same as us. We fail to listen to the other side of the argument and beliefs become increasingly polarized. Intolerance and extremism flourish. While the human race has survived by thinking in black and white and making binary decisions, such thinking might also destroy us. We may not be programmed to think in shades of grey, but it's the colour of our cognitive future. In this ground-breaking exploration of how our brains work, psychologist Professor Kevin Dutton explains that by understanding the nature of our black and white thinking we are better equipped to negotiate life's grey zones. And that, by doing so, we will make subtler and far smarter decisions.

Reviews

Dutton provides simplifying, clarifying and essential insights into the character of human choice and decision-making. You'll not think about thinking the same way afterwards. * Robert Cialdini, author of INFLUENCE and PRE-SUASION *
Kevin Dutton has the great gift of being able to see patterns in human behaviour He talks about his discoveries, and about their implications for all of us, with the flair and clarity of a practised storyteller. Fascinating, important, and entirely convincing. * Philip Pullman *
Kevin Dutton is a Special Forces style psychologist. Daring. Original. All-action. No nonsense. * Sir Ranulph Fiennes *

Author Bio

Dr Kevin Dutton is a researcher at the Department of Experimental Psychology, University of Oxford, and a member of the Oxford Centre for Emotions and Affective Neuroscience (OCEAN) research group. He regularly publishes in leading international scientific journals and speaks at conferences around the world. He is the author of the acclaimed Flipnosis- The Art of Split-Second Persuasion.