Self-Congruity: Toward a Theory of Personality and Cybernetics

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Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior.

Author Bio

M. JOSEPH SIRGY, a social/marketing/organizational psychologist, is an Associate Professor of Marketing at Virginia Tech.