Rumor in the Marketplace: The Social Psychology of Commercial Hearsay

(Hardback)

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This fascinating study of commercial rumors--those directed at products, producers, corporations, or retailers--presents case studies illustrating the types and impacts of rumors that can seriously affect a company's image and finances. The volume identifies factors that generate rumors and lead to their communication, with specific discussion of oral communication networks. The special roles of television, call-in radio shows, and media personalities are discussed, as is that very special marketplace--the stock market. This study also provides insights and guidelines for preventing and handling commercial rumors.

Reviews

A foremost authority on commercial rumors, [Koenig] not only analyzes their origins and details the courses companies have followed to stifle them but outlines a sensible program for dealing with them deftly, swiftly and effectively.-Robert Levy, Senior Editor, Dun's Business Month
"A foremost authority on commercial rumors, Koenig not only analyzes their origins and details the courses companies have followed to stifle them but outlines a sensible program for dealing with them deftly, swiftly and effectively."-Robert Levy, Senior Editor, Dun's Business Month
"A foremost authority on commercial rumors, [Koenig] not only analyzes their origins and details the courses companies have followed to stifle them but outlines a sensible program for dealing with them deftly, swiftly and effectively."-Robert Levy, Senior Editor, Dun's Business Month

Author Bio

enig /f Frederick