Subliminal: The New Unconscious and What it Teaches Us

(Paperback)

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One of the world's most respected science writers reveals the all-pervading influence of the subconscious In Subliminal Leonard Mlodinow reveals the incredible hidden power of our unconscious, and how it shapes our experience of the world. We are only aware of 5% of what's going on in our brain. Almost everything we do - who we marry, how we interact with friends and colleagues, who we vote for, how we handle money, even what we think we remember about our past - is largely driven by the mind's subliminal processes and not by our conscious awareness, as we have long believed. Here Mlodinow unravels the subliminal self, showing us how the human mind really works.

Reviews

Delightful...Our lives may be shaped by chance, but they are enriched by awareness-just the sort of awareness that this fascinating book will give you * Guardian *
Leonard Mlodinow never fails to make science both accessible and entertaining -- Stephen Hawking, author of A Brief History of Time
With the same deft touch he showed in The Drunkard's Walk, Mlodinow probes the subtle, automatic, and often unnoticed influences on our behavior -- Daniel J. Simons, co-author of The Invisible Gorilla: How Our Intuitions Deceive Us
Mlodinow has written an engaging and insightful ... [he] not only makes neuroscience understandable-he makes it fascinating. After reading this book, you will look at yourself (and those around you) in a new way -- Joseph T. Hallinan, author of Why We Make Mistakes
Think you know the whys and hows of your choices Think again. Follow Mlodinow on a gorgeous journey into the enormous mental backstage behind the curtain of consciousness -- David Eagleman, Author of Incognito: The Secret Lives of the Brain

Author Bio

Leonard Mlodinow received his PhD in theoretical physics from the University of California, Berkeley, was an Alexander von Humboldt Fellow at the Max Planck Institute, and now teaches at the California Institute of Technology. His previous books include War of the Worldviews (with Deepak Chopra); the two national best sellers The Grand Design (with Stephen Hawking) and The Drunkard's Walk (a New York Times Notable Book and short-listed for the Royal Society Prize for Science Books). He also wrote for the television series MacGyver and Star Trek: The Next Generation.