The Design of Future Things

(Paperback)

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In The Design of Future Things, best-selling author Donald A. Norman presents a revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. Exploring the links between design and human psychology, he offers a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrows thinking machines. A fascinating look at the perils and promise of the intelligent objects of the future, The Design of Future Things is a must-read for anyone interested in the dawn of a new era in technology.

Author Bio

Donald A. Norman is the Breed Professor of Design at Northwestern University, a former Vice President at Apple Computer, and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and The Design of Everyday Things. He lives in Palo Alto, California, and Evanston, Illinois. www.jnd.org