Big Vape: The Incendiary Rise of Juul
(Hardback)
Available Formats
Paperback
Published: 29th August 2023
Hardback
Published: 25th May 2021
Paperback
Published: 25th May 2021
Paperback
Published: 25th October 2022
Publishing Details
Big Vape: The Incendiary Rise of Juul
By (Author) Jamie Ducharme
Hodder & Stoughton
Hodder & Stoughton
25th May 2021
25th May 2021
United Kingdom
Classifications
Tertiary Education
Non Fiction
Cigars and smoking
History of specific companies / corporate history
338.76797
Physical Properties
Hardback
336
Width 158mm, Height 236mm, Spine 34mm
540g
Description
'Big Vape is a dazzling story that crackles with the energy of a nicotine buzz, mixing tales of ground-breaking innovation with those of corporate greed and government dysfunction' Christopher Leonard, author of the New York Times bestseller, Kochland
It began with a smoke break. __________THIS IS A STORY OF AMBITION AND GREEDJames Monsees and Adam Bowen were two ambitious graduate students at Stanford, and in between puffs after class they dreamed of a way to quit smoking. Their solution became the Juul, a sleek, modern device that could vaporize nicotine into a conveniently potent dose.THIS IS A STORY OF BOOM AND BUSTThe business they built around that device, Juul Labs, would go on to become a $38 billion company and draw blame for addicting a whole new generation of underage tobacco users.THIS IS A STORY OF OUR TIME With rigorous reporting and piercing insight into a Silicon Valley startup, Big Vape uses the dramatic rise of Juul to tell a larger story of big business, Big Tobacco, and the high cost of a product that was too good to be true. __________A propulsive, eye-opening work of reporting, chronicling the rise of Juul and the birth of a new addiction'The rise and fall of Juul is an instructive tale and Jamie Ducharme does an excellent job detailing how one bad decision after another led the company astray in this deft rendition of grand start-up dreams gone up in smoke.' Reeves Wiedeman, author of Billion Dollar Loser'Big Vape is more than just brilliantly reported and elegantly written. It is also a richly populated book - filled not just with human characters but with matters of science, finance, invention, ambition, ethics, hubris, and blazing ingenuity.' Jeffrey Kluger, bestselling co-author of Apollo 13Author Bio
Jamie Ducharme is a staff writer at Time magazine, where she covers health and science. Her work has won awards from the Deadline Club, the New York Press Club, and the Newswomen's Club of New York. Originally from New Hampshire, Jamie now lives in Brooklyn. Big Vape is her first book.
