Influence, New and Expanded: The Psychology of Persuasion

(Hardback)

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The foundational and wildly popular go-to resource for influence and persuasiona renowned international bestseller, with over 5 million copies soldnow revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert CialdiniNew York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasionexplains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you dont have to be a scientist to learn how to use this science.

Youll learn Cialdinis Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuaderand just as importantly, youll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.

Cialdinis Principles of Persuasion:

• Reciprocation
• Commitment and Consistency
• Social Proof
• Liking
• Authority
• Scarcity
• Unity, the newest principle for this edition

Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdinis 35 years of evidence-based, peer-reviewed scientific researchincluding a three-year field study on what leads people to changeInfluence is a comprehensive guide to using these principles to move others in your direction.

Reviews

Robert Cialdini has done the impossible: he has improved a masterpiece.The new version of Influence is a marvelously rich and engaging account of the subtle power that people exert on each other. Daniel Kahneman, Nobel Prize laureate and author of Thinking, Fast and Slow and Noise If there is only one book youll ever read, if there is only one expert whose advice youll trust, it should be this book and this author, Robert Cialdini. Angela Duckworth, author of Grit and founder and CEO of Character Lab This is the most important book ever written about the science of persuasion, and it just keeps getting better. I cant imagine a more fascinating, more practical read. Adam Grant, New York Times bestselling author of Think Again and Originals and host of the TED podcast WorkLife "Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book Influence. Your knowledge base is simply incomplete without it." Chris Voss, author of the Wall Street Journal bestseller Never Split the Difference Influence is now even more practical and powerful. The new principle of unity alone is a game changer. Bravo! BJ Fogg, Ph.D., founder of Stanfords Behavior Design Lab The clouds have parted for everyone who wants to dent the universe. A new edition of what is already indispensable just got more so. Guy Kawasaki, chief evangelist of Canva and creator of the Remarkable People podcast "In this update of his classic book, the world's most practical social psychologist shares his wisdom and reveals his charm. There's dynamite here. Please use what you learn with care!" Richard Thaler, Nobel Prize laureate and author of Nudge and Misbehaving If you could read just one book on how to be more effective in business and life, Id pick Influence. Its a tour de force that Cialdini has somehow made more marvelous. Katy Milkman, professor at the Wharton School, host of the Choiceology podcast, and author of How to Change A phenomenal book! Whether you seek to boost sales, strike a better deal, or improve your relationships, Influence offers scientically tested principles that can change your life. Daniel L. Shapiro, Ph.D., founder and director of the Harvard International Negotiation Program and author of Negotiating the Nonnegotiable Influencerichly deserves its status as the denitive book on the subject. I learned so much from this revised edition, and so will you. Tim Harford, author of The Data Detective (US)/How to Make the World Add Up (UK) Prepare to be dazzled. Bob Cialdini is the godfather of inuence, and the original version of this book is already a classic. Whether youre trying to inuence or understand how others inuence you, this book will show you how. Jonah Berger, professor at the Wharton School and author of Contagious and The Catalyst A remarkable effort and achievement. Influenceremains the brilliantly written treatise on fundamental principles of human behavior, with the addition of a timely new principle. Jeffrey Pfeffer, Thomas D. Dee II Professor of Organizational Behavior at the Stanford Graduate School of Business and author of Power: Why Some People Have Itand Others Dont Influence is a modern business classic that has profoundly shaped the elds of marketing and psychology. Robert Cialdinis new edition makes a brilliant book even better, with robust new insights and examples. Dorie Clark, author of Reinventing You and executive education faculty, Duke University Fuqua School of Business The new Influence is nothing short of a masterpiece. The writing is both timeless and worth reading immediately. Joe Polish, founder of Genius Network Influence is a must-read for anyone who wants to understand the decision-making process. It is simply essential reading in the canon of psychology and behavioral nance. Barry Ritholtz, chairman and chief investment ofcer of Ritholtz Wealth Management Cialdini has made a classic even better. This updated edition of Influence afrms its place as one of the most important books on business and behavior of the last fty years. The new additions are terric. Daniel H. Pink, author of When, Drive, and To Sell Is Human "Influence is the only book Ive assigned to my organizational behavior students at Stanford for the last twenty-ve years. Students love it, and, years later, rave about how helpful it is has been throughout their careers. The new version is even more useful and nuanced and even more fun to read." Robert I. Sutton, professor at the Stanford Graduate School of Business and author of seven books, including New York Times bestsellers The No Asshole Rule and Good Boss, Bad Boss Like every psychologist I know (and like many thousands of others who are curious about how the world works), I got my start learning about persuasion with Bob Cialdinis Influence. This revised edition builds so meaningfully on the worn rst edition sitting next to my deskInfluencewill continue to clarify and inspire the art and science of persuasion for years to come. Betsy Levy Paluck, professor of psychology and public affairs, deputy director of the Kahneman-Treisman Center for Behavioral Science and Public Policy, Princeton University "Robert Cialdini is a pioneer in translating complex scientific work into a fun and digestible form that the rest of us can understand and benefit from. In this updated version of Influence, Cialdini updates what was already a powerhouse book with the latest, cutting edge research and new narratives to masterfully draw the reader in.Influence was always a must read and, now, it is even more so." Annie Duke, author ofThinking in BetsandHow to Decide

Author Bio

Robert B. Cialdini, PhD is an award-winning behavioral scientist and author. He is the president and CEO of Influence at Work, focusing on live and virtual keynotes, streaming and online corporate training. In acknowledgement of his outstanding research achievements and contributions in behavioral science, Dr. Cialdini was elected to the American Academy of Arts & Sciences and the National Academy of Sciences. He has over 230 professional and scientific publications. Robert Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. Dr. Cialdini is known as the foundational expert in the science of influence and how to apply it ethically in business and elsewhere, and his Principles of Persuasion have become the cornerstone for any organization serious about increasing their effectiveness in sales, leadership, marketing, management and communication. He is a three-time New York Times bestselling author, with more than 5 million copies sold throughout the world. He is frequently referred to as the Godfather of Influence.