Fashion-ology: An Introduction to Fashion Studies

(Hardback, 2nd edition)

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This new edition of a classic work offers a concise introduction to the sociology of fashion, and demystifies the workings of the fashion system. From the origins of fashion studies and the difference between clothing and fashion, through to an examination of 21st century subcultures, and the impact of the digital age on designers, Fashion-ology explores fashion as a global, social construct. With accessible overviews of key debates, issues and perspectives, the book provides a complete exploration of the field, and features a wide range of international case studies which bring the theory to life. Updated with two new chapters on subcultures and the impact of technology, along with guides to further reading and a student guide to sociological research in fashion, this is essential reading for anyone studying fashion, sociology, anthropology, and cultural studies.

Reviews

A compact introductory text which has already become a go-to resource for budding fashion scholars. This updated edition will ensure its relevance for the next generation. -- Brent Luvaas, Drexel University, USA
Fashion-ology is a path-breaking book which opened a new field of interdisciplinary research on fashion and inspired a whole generation of fashion sociologists. I strongly recommend this updated and enriched edition to anyone who is interested in the intellectual underpinnings of fashionstudents, researchers, and practitioners alike. -- Frdric Godart, INSEAD, France, and author of Unveiling Fashion (2012)
A second edition of Fashion-ology is more than timely thanks to the radical shifts in the landscape of 21st century fashion, driven by new technologies and the global market-place. Kawamura offers readers an accessible introduction to these issues and more, in this readable but rigorous discussion of the serious study of fashion. -- Janice Miller, London College of Fashion, UK.
Praise for the first edition: An exhaustive and enlightening survey of the literature on fashion in the social sciences. It will contribute enormously to establishing fashion as a legitimate subject for research and teaching in the social sciences and humanities. -- Diana Crane, University of Pennsylvania, USA

Author Bio

Yuniya Kawamura is Professor of Sociology at the Fashion Institute of Technology, New York, USA. She is the author of Doing Research in Fashion and Dress (2011), Fashioning Japanese Subcultures (2012), and Sneakers (2016).