Fashion-ology: Fashion Studies in the Postmodern Digital Era

(Paperback, 3rd edition)

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This new edition of a classic work offers a concise introduction to the sociology of fashion, and demystifies the workings of the fashion system. From the origins of fashion studies and the difference between clothing and fashion, through to an examination of 21st century subcultures, and the impact of the digital age on designers, Fashion-ology explores fashion as a global, institutionalized system. With accessible overviews of key debates, issues and perspectives, Yuniya Kawamura provides a complete exploration of the field. Two two new chapters have been added for this third edition, covering The Diversification and Changing Landscapes of Fashion Systems and Ecological and Social Sustainability in Fashion respectively. There's also more on: - the metaverse as the latest fashion system - the de-Westernization of fashion - postmodern discourse on fashion's relationship to race, gender and class - social media as consumption, production, evaluation, and marketing - fashion weeks, including Modest Fashion Week, Black Fashion Week, the Global Sustainability Fashion Week, and Queer Fashion Week There's also a guide to sociological research in fashion, making this essential reading for anyone studying fashion, sociology, anthropology, or cultural studies.

Reviews

A compact introductory text which has already become a go-to resource for budding fashion scholars. This updated edition will ensure its relevance for the next generation. -- Brent Luvaas, Drexel University, USA
Fashion-ology is a path-breaking book which opened a new field of interdisciplinary research on fashion and inspired a whole generation of fashion sociologists. I strongly recommend this updated and enriched edition to anyone who is interested in the intellectual underpinnings of fashionstudents, researchers, and practitioners alike. -- Frdric Godart, INSEAD, France, and author of Unveiling Fashion (2012)
A readable but rigorous discussion of the serious study of fashion. -- Janice Miller, London College of Fashion, UK

Author Bio

Yuniya Kawamura is Professor of Sociology at the Fashion Institute of Technology, New York, USA. She is the author of Fashioning Japanese Subcultures (2012, Berg), Sneakers (2016, Bloomsbury Visual Arts) and Doing Research in Fashion and Dress, (2nd edition, 2020, Bloomsbury Visual Arts).