This is Big: How the Founder of Weight Watchers Changed the World (and Me)

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Description

New York Times journalist Marisa Meltzer takes a long, hard look at weight and feminism through the life of Jean Nidetch, the trailblazing founder of Weight Watchers Marisa Meltzer was put on her first diet aged five- it was the beginning of a fraught relationship with food. Jean Nidetch was a housewife from Queens who defiantly lost 70 pounds after she was mistaken for being pregnant. Taking everything she learned from this experience, in 1963 she founded Weight Watchers, a company that has shaped decades of diet culture. When Marisa reads Jean's obituary, she feels a moment of intense connection. Curious about the woman and her legacy, she signs up for a year of Weight Watchers; counting points, weighing in and listening to her fellow members struggle with their bodies. This is Big is a biography of an idiosyncratic entrepreneur whose impact is still felt strongly today. It is a history of dieting and body politics for anyone who has agonised over their weight or defiantly tried not to do so. And it is Marisa's funny and thoughtful journey towards a different way to live in the world.

Reviews

A life-changing book * Viv Groskop *
Frank, funny and feminist, she [Meltzer] describes her struggles with charm and honesty, questioning how a (mostly) happy person can be made so miserable by calories, portion sizes and scales -- Eithne Farry * Sunday Express *
This is the anti-diet book I have been waiting for. I loved its honesty, charm and celebration of an unlikely but compelling feminist heroine. I think many women -- me included -- really struggle to find a voice in a culture where wellness and body positivity both noisily vie for our attention. For the first time I feel seen and heard -- Daisy Buchanan
Sharp... frank and incisive -- Charlotte Lytton * The Telegraph *
For anyone who has ever felt defeated by food, betrayed by their own body, embarrassed for not only lacking the willpower to change their habits but also embarrassed by the desire to change their own body, Marisa Meltzer sees you, has written this book for you because she is you. While simultaneously delving into the history of the woman who started Weight Watchers and bravely and honestly examining her own complicated relationship with food and weight, Marisa has written a book that perfectly captures our country's obsession with THIN and the struggle with obesity at this moment in history -- Busy Philipps, author of This Will Only Hurt A Little

Author Bio

Marisa Meltzer is a journalist based in New York who writes the 'Me Time' column for The New York Times Style section and has contributed to The New Yorker, The Guardian, Vanity Fair, and Vogue among numerous other major national publications. The author of two previous books, How Sassy Changed My Life and Girl Power, she lives in Brooklyn, NY and was born in Northern California.