Available Formats
Digital Shift: The Cultural Logic of Punctuation
By (Author) Jeff Scheible
University of Minnesota Press
University of Minnesota Press
1st June 2015
United States
Tertiary Education
Non Fiction
Media studies
302.222
Paperback
176
Width 127mm, Height 203mm, Spine 25mm
Emoticons matter. Equal signs do, too. This book takes them seriously and shows how and why they matter. Digital Shift explores the increasingly ubiquitous presence of punctuation and typographical marks in our livesusing them as reading lenses to consider a broad range of textual objects and practices across the digital age.
"Jeff Scheible argues that when writingand all of cultureis undergoing radical change through the overwhelming adoption of networked and programmable media, it is possible to detect and analyze these changes in the encompassing details, in the cultural logic of punctuation, for example. This book is highly engaging. Scheibles arguments are compelling and provocative."John Cayley, Brown University
Jeff Scheible is assistant professor of cinema studies at Purchase College, State University of New York.