Mexicans & Americans: Cracking the Cultural Code

(Paperback)

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We all need help in achieving cultural fluency. We are baffled when problems arise and insist on resolving conflicts according to our cultural norms. When this behaviour kicks in, important deals fall through, opportunities are missed and good will is squandered. The Meaning of Yes, is full of humour and lively examples but also offers a serious cultural analysis of how the English speaking nations are different and why. It provides the tools for making practical adjustments and strengthening relationships. From business leaders to travellers, project managers to students studying abroad this is the definitive guide to dealing with Mexicans.

Reviews

I wish I had known all this stuff when I was working in Mexico. -- Gary Simon, President of Sigma Group and Former Executive with El Paso Energy
This should be a textbook worth credit hours...it reads like an adventure novel. -- Peter D. Olsen, Ford Motor Company
Very well written, both as prose and from the ripening of long experience. -- Doug Stuart, Ph.D.,Training Manager USA, IOR Global Services
Youve got a hit on your hands. It should be required reading for all MBAs at Harvard Business School. -- I.C. Bupp, Ph.D., former professor, Kennedy School of Government, Harvard University, and author of Energy Future and Light Water
With U.S. and Mexico business leaders interacting more, both need to better understand subtle and not-so-subtle cultural differences. * Grand Rapids Press *
Thank you, Ned, for a work that helps bridge the narrowing cultural space that still separates our countries. Your solid experience of doing business in Mexico and the United States permeates these pages. -- Miguel Leaman, Mexican Trade Commissioner, Chicago

Author Bio

Ned Crouch has lived and worked in Mexico for much of the past twenty years developing business opportunities for major corporations including Steelcase, Cooper Industries, Attwood, Philips (Netherlands), Yazaki North America, Holland Group, and Graco. At the height of his consulting business he managed the placement of more than USD400 million in Mexico, setting up factories, negotiating licenses, strategic alliances and supplier agreements. He holds a bachelor's degree from the University of the Americas in Mexico City, has completed the summer business management program at Harvard Business School and has studied at Georgetown University School of Foreign Service, where he was certified in French and Spanish.