High on Design: The New Cannabis Culture
By (Author) Santiago Rodriguez Tarditi
Edited by gestalten
Die Gestalten Verlag
gestalten
8th September 2020
27th August 2020
Germany
General
Non Fiction
Graphic design
Health economics
Fashion and style guides
Hardback
256
Width 210mm, Height 260mm
Today, weed is en vogue and has evolved into a good-looking business. High on Design showcases the new brands, designs and creators behind this revolution. While cannabis is a recreational drug still strongly associated with Western subculture, it has recently become a huge industry. Over the past few years, consuming the herb and using its derivatives have become legal in several countries, and a wave of entrepreneurs has come through, looking to generate and bank on a new generation of consumers. Through insightful texts, High on Design reflects on the novel aesthetics, people, and trends of contemporary cannabis culture, and provides a wider view of the phenomenon. Addiction, crime, science, the marketing of weed as a booster of creativity and a medical aid, and the use of hemp in clothing are all considered.
"cannabis-related aesthetics is about to say goodbye to fake-Balinese ceramics, psychedelic t-shirts and Bob Marley posters." -- LA REPUBBLICA-- "La Repubblica, 24.04.20"
"includes a critical look at the US 'War on Drugs' and the racism that's led to disproportionate criminalisation of Black and Latinx communities." -- ELEPHANT-- "Elephant Art Magazine, 20.08.20"
"takes a deep dive into the weed industry and how legalization has paved the way for a new generation of design-savvy entrepreneurs and consumers." -- SURFACE-- "Surface, 10.2020"
"the book with the most groundbreaking projects in the world of cannabis including craftsmanship, gastronomy and literature" -- COND NAST TRAVELER-- "Cond Nast Traveler, 03.07.20"
"Berlin-based publishing company gestalten has found a visually orgasmic story in the way modern aesthetics have redefined what society now puts under the 'cannabis culture' umbrella" -- FORBES (Holiday Gift Guide 2020)-- "Forbes US, 25.11.2020"
Santiago Rodriguez Tarditi is a writer and creative director. He has lived in Milan, Bogota, London, New York, Miami, and Berlin, working for titles such as Monocle and companies such as HoneyLab. Currently based in LA, he is gestalten's editor-at-large.